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Monday, December 28, 2009

Now search Live. Introducing per-second real-time search from Google.

If you thought that what you had seen of search was what all that was there to offer then think twice. Something’s or rather some people haven’t yet called it a day. Google, the people who literally invented search engines, have gone back to their old habit- that of inventing and then again re-inventing. Google now has said that it is working on supplementing its search results with real-time live updates from sites like Twitter, Facebook and MySpace. This will be done on a per second basis.

So now, if you happen to search for me or anyone else for that matter, you can get minute by minute updates of what I’m doing right in your search results rather that opening up Twitter, Facebook or MySpace. You can now know what’s going through my mind the moment I tweet it or see the photos that I've uploaded in Facebook the moment I do so.

This could also be helpful in case of earthquakes, bomb blasts or even sports updates.

Google’s foray into this field of real-time search would now enable users to see latest tweets, news items and social networking updates in the search results for certain topic searches.

Google has already started this feature on some of its search sites and will continue to do so in a phase-wise manner. If you want to have a look at it then visit the google.com page (not the Google India page). The Google.com page can be visited by either clicking the link ‘Go to Google.com’ on the Google India page or by directly going to google.com/ncr. Once on the google.com page try searching for something very relevant like ‘Copenhagen’. In between the search results you'll see a box where the latest blog updates, tweets scroll past. This box updates every few seconds.

Google had earlier struck an undisclosed deal with Twitter, Facebook and MySpace. Many people (including me) were wondering as to what that would result in. But now all speculation is laid to rest.

Google rival Microsoft had also struck a deal with Twitter. So now expect real-time search capability in Bing too.

In addition to all this Google has also unveiled an ambitious project called Google Goggles. This allows people to send Google a photograph of a person or a building and in return get information about it.

So now in case you find someone familiar but can’t remember who, just click a pic and send it to Google and let it do the hard work for you. However improvement in image recognition technology and privacy implications would have to be considered and worked out before it could be effective. As of now, Google Goggles works only on phones running Google’s Android OS. This will be soon available for other phones too.

Google has also made significant progress in its Voice Search, which allows people to search for information from the web simply by speaking their queries in Google. Now Japanese has also been added to the list of English and Chinese. More languages will be added in the new year.

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Saturday, December 5, 2009

Google’s new Online Dictionary.

Google, a company that has never fell short of innovating or even re-inventing, has come up with something most people may seem dumb but still many would appreciate. Taking on the likes of Merriam Webster and Dictionary, Google has come up with its own dictionary.

Google dictionary which can be accessed at google.com/dictionary is an online version offering the meanings or words in more than 24 different languages. The Google Dictionary website is a clean and simple website (something that’s become a characteristic of Google) offering nothing but a text box and a drop-down box enabling the user to choose his language of preference.

The dictionary offers definitions in 28 languages and the option of translating terms from or into English.

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White Hat SEO: The best way to get there.

White Hat SEO tactic maintains the integrity of your website and the SERPs (search engine results pages). The practice of White Hat Search Engine Optimization, also known as Ethical SEO, aims to make it easier for the search engines to tell when your site's content is relevant to a query. In most cases this is by making a site genuinely more useful to its human visitors, so that they will recommend it to others. The most important White Hat technique is simply to have a website worth recommending. That is not easy by any means, but by far it is the honest and the only way likely to yield lasting results. The most popular White Hat SEO techniques are described below.

Internal Linking
The easiest way to stop your website from ranking well on the search engines is to make it difficult for search engines to find them. By making use of some form of script to enable fancy drop-down navigation many pages land up being unindexed.
If you are using scripts or some other form of navigation that will hinder the indexing of your website, it is important to add text links to the bottom of at least your homepage linking to all you main internal pages.

Reciprocal Linking
Exchanging links with other webmasters is a good way of attaining additional incoming links to your site. While the value of reciprocal links may have declined a bit over the past year they certainly still do have their place.

A VERY important note is that if you do plan on building reciprocal links it’s important to make sure that you do so intelligently. Link only to sites that are related to yours and whose content your visitors will be interested in and not to some random websites.

Content Creation
Content creation is all about discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site. The more content-rich your site is the more valuable it will appear to your human visitors, the search engines and to other webmasters who will be far more likely to link to your website if they find you to be a good resource on their subject.

Writing For Others
Whether it’s in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.

Site Optimization
Manipulation of your site content, wording, and structure for the purpose of attaining high search engine positioning forms the most important aspect of SEO i.e. site optimization. Everything from creating a solid title and Meta tags to tweaking the site content to maximizing its search engine effectiveness is the key to any successful optimization effort.

However all said and done, it’s the quality of content that matters. There's absolutely no point in driving traffic to a site that is so poorly written that it cannot possibly convey the desired message. Site optimization must always take care to maintain the saleability and solid message of the site while maximizing it's exposure on the search engines.

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Thursday, December 3, 2009

SEO Tips for Real Estate

A house is something that a man can never have the need of. For those moving out or into a new city a new house is all what’s wanted. For people already having a house a bigger one is desired. Somehow people just can’t get enough of their housing. They are always on the lookout for newer ones and better ones. There was a time when to know of housing available one would scan through the dailies seeing as to what’s up on the market. With time, this has moved over to the internet. Now you have dedicated websites telling you of the latest deals available in any part of the country. This is very beneficial as it allows a business person to make accommodation arrangements much before he can move into the city. It not only saves him a lot of time but also from useless worry.

With real estate going over the net, website owners have taken to SEO to beat the cut throat competition present. Search engine optimization comes into picture when a real estate agent wants his visibility to be on the top, when a client searches internet for the accomplishment of his deal. The real estate business has grown so much over the years that now there are thousands or more agents promoting online business. SEO techniques help the agents in increasing the popularity of their website and the traffic of the website thus flourishing their business. A SEO service provides high quality of content for the website and brings it in the network with the other similar sites dealing in real estate. Thus it helps the agents to market their deals and offers known to a wide range of people and therefore increase their clientele. An added benefit is that the time of the real estate agent clients is saved.

A recently concluded survey indicates that nearly 77% of home buyers use the internet to find a house. The rising use of internet for real estate business purpose has made people to think about having a website to enhance their business. The very first step towards internet marketing of real estate is having very good search engine ratings for the keywords that are most related to the theme of their business. Optimizing web pages with key words that no one uses in the search engines is a complete misuse of time. Then, the use of most common keywords should be avoided at all costs as it will result in nothing but lead to competition with several web pages. Link building is another important aspect of online marketing for the real estate business.

The marketing of the website can be increased significantly by using high quality articles and publishing them all over the web. Thereby increasing the websites search engine visibility. Then the interactivity of the web site should be increased by the use of blogs where the readers can leave their comments which can lead to the finalization of a deal. Chat programs or FAQ sections can be included to increase the business area and convert visitors to customers by the real estate agents. The adoption of the very marketing strategies and a well designed website can certainly increase the business of real estate which is one of the most competitive businesses worldwide.

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