White Hat SEO tactic maintains the integrity of your website and the SERPs (search engine results pages). The practice of White Hat Search Engine Optimization, also known as Ethical SEO, aims to make it easier for the search engines to tell when your site's content is relevant to a query. In most cases this is by making a site genuinely more useful to its human visitors, so that they will recommend it to others. The most important White Hat technique is simply to have a website worth recommending. That is not easy by any means, but by far it is the honest and the only way likely to yield lasting results. The most popular White Hat SEO techniques are described below.
Internal Linking
The easiest way to stop your website from ranking well on the search engines is to make it difficult for search engines to find them. By making use of some form of script to enable fancy drop-down navigation many pages land up being unindexed.
If you are using scripts or some other form of navigation that will hinder the indexing of your website, it is important to add text links to the bottom of at least your homepage linking to all you main internal pages.
Reciprocal Linking
Exchanging links with other webmasters is a good way of attaining additional incoming links to your site. While the value of reciprocal links may have declined a bit over the past year they certainly still do have their place.
A VERY important note is that if you do plan on building reciprocal links it’s important to make sure that you do so intelligently. Link only to sites that are related to yours and whose content your visitors will be interested in and not to some random websites.
Content Creation
Content creation is all about discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site. The more content-rich your site is the more valuable it will appear to your human visitors, the search engines and to other webmasters who will be far more likely to link to your website if they find you to be a good resource on their subject.
Writing For Others
Whether it’s in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.
Site Optimization
Manipulation of your site content, wording, and structure for the purpose of attaining high search engine positioning forms the most important aspect of SEO i.e. site optimization. Everything from creating a solid title and Meta tags to tweaking the site content to maximizing its search engine effectiveness is the key to any successful optimization effort.
However all said and done, it’s the quality of content that matters. There's absolutely no point in driving traffic to a site that is so poorly written that it cannot possibly convey the desired message. Site optimization must always take care to maintain the saleability and solid message of the site while maximizing it's exposure on the search engines.
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