For much of the of the 21st Century, poker has been the #1 search term in the world, edging out the likes of Brad Pitt and Britney Spears. In addition, poker is one of the most valuable search terms, with thousands of focused websites competing to rank for that numero uno spot. Despite that, few poker sites worth mentioning have engaged in sensible website optimization and are reaping the benefits.
As in SEO in general, the very first step is the domain name which is actually the toughest part. “Poker” is one of the most difficult words to optimize for, because it’s so common. Hence, unless you can come out with something totally out of the blue, a domain name with the word “poker” has already been taken. So research into the hottest Internet poker affiliate keywords and phrases and settle for a short-and-sweet domain name that has those terms.
Once you have got that domain name, make sure it delivers that too with original content. Even if you’re saying what’s been said before, say it with a new style in a new way. If you don’t have that ability, seek out a writer who can do so.
Original content is an absolute necessity for Google rankings. The Google indexing process prefers sites that don’t repeat other sites’ copy. Readers don’t want to read what they’ve already read before. A good idea is to build up a library of at least a half dozen articles even before you launch your site.
Title Tags:
The title tag is like a billboard showing off what you’re site has to offer. Having a good title tag isn’t that hard. You must have to make sure that it doesn't sound too spammy. Eg: a title tag that reads “Internet Poker Directory: Your Source for Making Money with Poker Online” is okay, but not great; a title tag that says “Internet Poker Money Casino Online Texas Hold’ Em Cash Easy Win Big!” might have all those golden SEO terms but it just doesn’t make sense.
Meta Tags:
Though this may seem easy, but unfortunately it’s not as easy as it looks. These tags will be much more effective if the terms actually appear in the content as well. So sync up with the page content, but not too randomly. It should be written along with the site content. If the two are synced up properly, it’ll go a long way towards zooming your site to the top of Google.
Natural links:
Again, going back to original content, the better your site’s content quality, the more other sites will link back to your post. Google and search engines in general love natural links; it kind of gives your site authenticity. In Google’s eyes, even if a dozen sites have found your articles worthwhile enough to link to, it means you’re legit and not an advertiser or a spammer.
Create a Section that will be updated often - Getting visitors from SE’s is great, but you would also want something to keep visitors loyal. You can accomplish this by having a small weekly news article, a weekly strategy article, a bonus of the week section, etc. Give the visitors something to come back for. Pages like this will also fetch some good links from visitors posting it in forums if the content is good enough to be passed on.
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