Now search Live. Introducing per-second real-time search from Google.

If you thought that what you had seen of search was what all that was there to offer then think twice. Something’s or rather some people haven’t yet called it a day. Google, the people who literally invented search engines, have gone back to their old habit- that of inventing and then again re-inventing. Google now has said that it is working on supplementing its search results with real-time live updates from sites like Twitter, Facebook and MySpace. This will be done on a per second basis.

So now, if you happen to search for me or anyone else for that matter, you can get minute by minute updates of what I’m doing right in your search results rather that opening up Twitter, Facebook or MySpace. You can now know what’s going through my mind the moment I tweet it or see the photos that I've uploaded in Facebook the moment I do so.

This could also be helpful in case of earthquakes, bomb blasts or even sports updates.

Google’s foray into this field of real-time search would now enable users to see latest tweets, news items and social networking updates in the search results for certain topic searches.

Google has already started this feature on some of its search sites and will continue to do so in a phase-wise manner. If you want to have a look at it then visit the google.com page (not the Google India page). The Google.com page can be visited by either clicking the link ‘Go to Google.com’ on the Google India page or by directly going to google.com/ncr. Once on the google.com page try searching for something very relevant like ‘Copenhagen’. In between the search results you'll see a box where the latest blog updates, tweets scroll past. This box updates every few seconds.

Google had earlier struck an undisclosed deal with Twitter, Facebook and MySpace. Many people (including me) were wondering as to what that would result in. But now all speculation is laid to rest.

Google rival Microsoft had also struck a deal with Twitter. So now expect real-time search capability in Bing too.

In addition to all this Google has also unveiled an ambitious project called Google Goggles. This allows people to send Google a photograph of a person or a building and in return get information about it.

So now in case you find someone familiar but can’t remember who, just click a pic and send it to Google and let it do the hard work for you. However improvement in image recognition technology and privacy implications would have to be considered and worked out before it could be effective. As of now, Google Goggles works only on phones running Google’s Android OS. This will be soon available for other phones too.

Google has also made significant progress in its Voice Search, which allows people to search for information from the web simply by speaking their queries in Google. Now Japanese has also been added to the list of English and Chinese. More languages will be added in the new year.

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Google’s new Online Dictionary.

Google, a company that has never fell short of innovating or even re-inventing, has come up with something most people may seem dumb but still many would appreciate. Taking on the likes of Merriam Webster and Dictionary, Google has come up with its own dictionary.

Google dictionary which can be accessed at google.com/dictionary is an online version offering the meanings or words in more than 24 different languages. The Google Dictionary website is a clean and simple website (something that’s become a characteristic of Google) offering nothing but a text box and a drop-down box enabling the user to choose his language of preference.

The dictionary offers definitions in 28 languages and the option of translating terms from or into English.

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White Hat SEO: The best way to get there.

White Hat SEO tactic maintains the integrity of your website and the SERPs (search engine results pages). The practice of White Hat Search Engine Optimization, also known as Ethical SEO, aims to make it easier for the search engines to tell when your site's content is relevant to a query. In most cases this is by making a site genuinely more useful to its human visitors, so that they will recommend it to others. The most important White Hat technique is simply to have a website worth recommending. That is not easy by any means, but by far it is the honest and the only way likely to yield lasting results. The most popular White Hat SEO techniques are described below.

Internal Linking

The easiest way to stop your website from ranking well on the search engines is to make it difficult for search engines to find them. By making use of some form of script to enable fancy drop-down navigation many pages land up being unindexed.

If you are using scripts or some other form of navigation that will hinder the indexing of your website, it is important to add text links to the bottom of at least your homepage linking to all you main internal pages.

Reciprocal Linking

Exchanging links with other webmasters is a good way of attaining additional incoming links to your site. While the value of reciprocal links may have declined a bit over the past year they certainly still do have their place.

A VERY important note is that if you do plan on building reciprocal links it’s important to make sure that you do so intelligently. Link only to sites that are related to yours and whose content your visitors will be interested in and not to some random websites.

Content Creation

Content creation is all about discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site. The more content-rich your site is the more valuable it will appear to your human visitors, the search engines and to other webmasters who will be far more likely to link to your website if they find you to be a good resource on their subject.

Writing For Others

Whether it’s in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.

Site Optimization

Manipulation of your site content, wording, and structure for the purpose of attaining high search engine positioning forms the most important aspect of SEO i.e. site optimization. Everything from creating a solid title and Meta tags to tweaking the site content to maximizing its search engine effectiveness is the key to any successful optimization effort.

However all said and done, it’s the quality of content that matters. There's absolutely no point in driving traffic to a site that is so poorly written that it cannot possibly convey the desired message. Site optimization must always take care to maintain the saleability and solid message of the site while maximizing it's exposure on the search engines.

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SEO Tips for Real Estate

A house is something that a man can never have the need of. For those moving out or into a new city a new house is all what’s wanted. For people already having a house a bigger one is desired. Somehow people just can’t get enough of their housing. They are always on the lookout for newer ones and better ones. There was a time when to know of housing available one would scan through the dailies seeing as to what’s up on the market. With time, this has moved over to the internet. Now you have dedicated websites telling you of the latest deals available in any part of the country. This is very beneficial as it allows a business person to make accommodation arrangements much before he can move into the city. It not only saves him a lot of time but also from useless worry.

With real estate going over the net, website owners have taken to SEO to beat the cut throat competition present. Search engine optimization comes into picture when a real estate agent wants his visibility to be on the top, when a client searches internet for the accomplishment of his deal. The real estate business has grown so much over the years that now there are thousands or more agents promoting online business. SEO techniques help the agents in increasing the popularity of their website and the traffic of the website thus flourishing their business. A SEO service provides high quality of content for the website and brings it in the network with the other similar sites dealing in real estate. Thus it helps the agents to market their deals and offers known to a wide range of people and therefore increase their clientele. An added benefit is that the time of the real estate agent clients is saved.

A recently concluded survey indicates that nearly 77% of home buyers use the internet to find a house. The rising use of internet for real estate business purpose has made people to think about having a website to enhance their business. The very first step towards internet marketing of real estate is having very good search engine ratings for the keywords that are most related to the theme of their business. Optimizing web pages with key words that no one uses in the search engines is a complete misuse of time. Then, the use of most common keywords should be avoided at all costs as it will result in nothing but lead to competition with several web pages. Link building is another important aspect of online marketing for the real estate business.

The marketing of the website can be increased significantly by using high quality articles and publishing them all over the web. Thereby increasing the websites search engine visibility. Then the interactivity of the web site should be increased by the use of blogs where the readers can leave their comments which can lead to the finalization of a deal. Chat programs or FAQ sections can be included to increase the business area and convert visitors to customers by the real estate agents. The adoption of the very marketing strategies and a well designed website can certainly increase the business of real estate which is one of the most competitive businesses worldwide.

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SEO Tips and Tricks for Poker

For much of the of the 21st Century, poker has been the #1 search term in the world, edging out the likes of Brad Pitt and Britney Spears. In addition, poker is one of the most valuable search terms, with thousands of focused websites competing to rank for that numero uno spot. Despite that, few poker sites worth mentioning have engaged in sensible website optimization and are reaping the benefits.

As in SEO in general, the very first step is the domain name which is actually the toughest part. “Poker” is one of the most difficult words to optimize for, because it’s so common. Hence, unless you can come out with something totally out of the blue, a domain name with the word “poker” has already been taken. So research into the hottest Internet poker affiliate keywords and phrases and settle for a short-and-sweet domain name that has those terms.

Once you have got that domain name, make sure it delivers that too with original content. Even if you’re saying what’s been said before, say it with a new style in a new way. If you don’t have that ability, seek out a writer who can do so.

Original content is an absolute necessity for Google rankings. The Google indexing process prefers sites that don’t repeat other sites’ copy. Readers don’t want to read what they’ve already read before. A good idea is to build up a library of at least a half dozen articles even before you launch your site.

Title Tags:

The title tag is like a billboard showing off what you’re site has to offer. Having a good title tag isn’t that hard. You must have to make sure that it doesn't sound too spammy. Eg: a title tag that reads “Internet Poker Directory: Your Source for Making Money with Poker Online” is okay, but not great; a title tag that says “Internet Poker Money Casino Online Texas Hold’ Em Cash Easy Win Big!” might have all those golden SEO terms but it just doesn’t make sense.

Meta Tags:

Though this may seem easy, but unfortunately it’s not as easy as it looks. These tags will be much more effective if the terms actually appear in the content as well. So sync up with the page content, but not too randomly. It should be written along with the site content. If the two are synced up properly, it’ll go a long way towards zooming your site to the top of Google.

Natural links:

Again, going back to original content, the better your site’s content quality, the more other sites will link back to your post. Google and search engines in general love natural links; it kind of gives your site authenticity. In Google’s eyes, even if a dozen sites have found your articles worthwhile enough to link to, it means you’re legit and not an advertiser or a spammer.

Create a Section that will be updated often - Getting visitors from SE’s is great, but you would also want something to keep visitors loyal. You can accomplish this by having a small weekly news article, a weekly strategy article, a bonus of the week section, etc. Give the visitors something to come back for. Pages like this will also fetch some good links from visitors posting it in forums if the content is good enough to be passed on.

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Make your Online business known. Try SEO.

In today’s world, SEO is the most practical form of Internet marketing for online business even more than the more traditional forms of advertising in print media and telemarketing. It helps your company have a recognized presence on the massive network of the Internet. A Search Engine Optimization service plays a very important role in bringing a good amount of web traffic to a business website. When a website does not have any traffic, SEO methods are commonly used with the aim of generating more traffic and achieving more sales and productivity.

With good SEO techniques, your website will achieve a superior rank in almost all the important search engines like Yahoo, Google, and MSN. You can always survive the competition through increasing the demand of your product over the worldwide web and benefit from improved brand visibility, ROI, more web traffic and also higher productivity for your online business.

Good Ranking

There is a common saying that “to achieve miracles, you have to go the extra mile”. The same holds true for SEO. In order to rank high you have to not only have a website but also indulge in designing and developing online ad campaigns, maintaining reports and developing a SEO friendly website. Discern the poor features of your website and create an ideal solution. Mixing high popularity keywords with well developed content and an attractive design results in a mouth-watering combo that Search Engines spiders are always on the look out for.

SEO for online marketing needs

As search engines are basically used for finding information available on Internet, Search Engine Optimization holds great importance. The things to pay attention to are:

• Analysis and strategic planning

• Keywords research analysis

• Website optimization

• Link Building

• Pay per Click Ads

• Search engine directory submission

• SEO consultation

• SEO reports

• Making search engine friendly websites

• Remunerated submissions to the search engines

• SEO copywriting and content development

These in addition widely used methods of Meta tags, HTML codes optimization, blog creation, article submission, regular analysis of website and ranking reports maintenance are sure to catapult your website to the top of Search Engine rankings. There is however one thing that probably should be framed and kept on every website owners desk, i.e. there is no substitute for good content. Even in today’s times, content is king. Great content will not only get visitors but will also get many backlinks. Your website content should be something that keeps people wanting more. Information on latest products, discounts, offers, sales, freebies will lead to a wide and loyal user base. This will not only keep the regular ones happy but also get new ones. Thereby increasing one’s reputation, user base and revenue generation.

Once you have done all this (or got it done), keep this in mind. It takes around 4-5 weeks or even months for the search engines to index your website and get better ranking. So perseverance is the key.

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Avoid the frustration of SEO

Being an SEO is no child’s play. Though you may taste tremendous success, you got to also brace up for failure. No matter what enthusiasm you may start off with remember to always be on ground level. This job not only requires immense knowledge, diligence, and hard work but also requires tremendous amounts of patience and perseverance. As time passes, you will learn many things and gain in practical knowledge which will make the ride easier in the long run. For the crest-fallen SEO, here are a few tips to avoid the frustration that comes along with the job.

Learn basic SEO principles

The stronger the foundation, the higher the building can rise. No amount of time is ever sufficient for perfecting your basic knowledge. Indulge yourself into learning the basics of SEO. Knowing the SEO basics will help you understand in corporate parlance what it is best to retain in-house and what makes sense to outsource. Plus, you’ll communicate better with outside service providers if you possess strong basic knowledge.

Start by reading SEO blogs. Segregate the blogs that are writing for beginners and small businesses, from those writing for SEO professionals. This is very crucial to avoid frustration. Those writing for other SEO professionals generally talk at a level way above the head, sometimes they talk about blackhat techniques. SEO blogs that target small businesses give you a level of knowledge that you can more easily relate to and act on.

Spend money to make money

Allow your business to be guided by your revenue goals, instead of the goal of merely minimizing expenses. To do this, you will need to do some serious marketing planning. Start off by setting revenue goals for the month, quarter and year, then work backwards by breaking them down by what you need to do each week to achieve those goals. Understand exactly and precisely which search marketing activities, what they will cost, and the revenue they will bring in if successful. Once you create a detailed marketing plan, it becomes your road map.

Know your limitations

If you do a lot of copywriting or blogging, then it makes sense to learn about keywords for copywriting purposes. That knowledge you can use regularly and learning about keywords is an activity you can master with a reasonable amount of time.

On the other hand, technical site architecture issues and pay per click advertising may require the assistance of those who are experts. These are more technically sound or require daily and regular attention. When you take into account the amount of time you would have to spend to master these areas it could be favorable to hire it out.

At the end, these are important issues to take into account to avoid frustration. In a way, all website owners have to go through this phase to some degree.

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